We've used a very shallow depth of field to soften the edges and create a warm persona. The main light light was a softbox; used primarily for it's soft effect and for light containment. A small reflector filled harsh shadows from the primary light. The second light is a harder hair light spilling onto the cheek to add depth and dimension. Finally, the third light is just for the background.
When photographing modern architecture you can get away with using a much more modern, abstract style. Experiment with wide angle lenses to produce extreme perspective, or photograph the building from unusual angles. If proximity is an issue, consider stitching panoramas. When shooting with cameras with no front of rear movements (4x5 or 8x10 view camera; the camera traditionally used for architecture), corrections will most likely need to be made for keystoning or converging lines. This can be accomplished easily with image processing programs.
Containerization has its origins in early coal mining regions in England and Germany from the late 1700s on. The global standardization of containers and container handling equipment was an important innovation in 20th century logistics.